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Our Mission

Giving you the words to say on the anniversary of the dearly departed.

About the Founder

Hello. My name is Andrea and I was born and raised in Toronto, Canada. I don’t have a lot of family members so I embraced friends as siblings who guided, protected, and supported me while growing up and now as an adult.

At an early age, I became passionate to know how mind and emotions cope up with life’s traumas and troubling experiences. What are the answers to “why” and “how”? This was the reason I took a course in philosophy. I was determined to explore the field of mental health after university. I started working with the vulnerable populations building my way up into different branches of public service to gain more experience.

While refining my professional skills, I continue to search for my life purpose among humanity.  As I get older, I begin to appreciate the little things, but still question the big things that do not make sense to me or contrary to my expectations. I have been fortunate to experience victories in my life however, some experiences would lead me to ask “why”?  Time taught me, though, that every unfavorable experience I have had always has a lesson, and it is up to me to apply what I’ve learned with a positive outlook.

One experience I had challenged me to find the answers to “why” and “how”. It tested my physical and emotional strength, my sanity, my bonds with my loved ones and my faith in God. Who would I be after this experience? How much was I going to change? How would those who support and love me react to the new me? Well, life has a strange way of answering your questions in the form of “coincidence” or “great timing” or “the stars were aligned” moments. I prefer to call them destined moments. The biggest tragedy of my life turned into a testimony of love and understanding, a new way of thinking about losing a loved one, of accepting and finding peace, and of freeing oneself to celebrate the next chapter in your loved ones’ eternal life.

Our Vision

Celebrate your loved ones’ life in eternity. Change the language and perspective. No more “Sincere condolences.”, “Stay strong!” or “…they’re in a better place.” Do away the awkwardness and fear of what to say on the anniversary of their departure. The day they left does not have to keep you in sadness. Grieve for them? Yes. Miss them forever? Yes. Ask “would they want you to keep living in despair?” No! They would want you to be happy and keep living with purpose.